August 11 serves as an important reminder to contact Dig Safe before any digging project to protect underground infrastructure and keep our communities safe. We’re always looking for new and creative ways to deliver these critical safety messages so they have the most impact.

This year, our campaign included a dedicated landing page (Unitil.com/811-day), a customer-wide email, and social media outreach. To capture attention, we led with: “You’ve won a free underground utility survey through Dig Safe! Ok, you caught us. It’s a prize everyone wins—because this essential service is always free.”

This approach drew customers in, encouraged clicks, and led them to important safety resources reminding them to notify Dig Safe before digging.

Safety is at the core of everything we do, and campaigns like this show how fresh approaches can help critical messages resonate with customers and communities.

Got questions? Contact Joyce Mulvaney at mulvaneyj@unitil.com